MOODI
UXUI Design | Mobile App
Mood-based free iOS App that shows free activities for backpackers.
Duration:
Category:
Team :
Role:
8 weeks
Mobile app
4 members
Researcher, UX/UI Designer
Welcome!
Explore free activities with your mood
Let’s Lead your mood...
Moodi doesn’t decide the destination - it helps you decide what feels right in the moment.
Get Started
Happy
Good Morning !
We’d like to give you some recommendations. How are you feeling right now?
Bangkok Art and Culture Centre
“Bright, colorful creativity that keeps your energy high.”
About this place
BACC is a free contemporary art centre in central Bangkok featuring rotating exhibitions and cultural events by Thai and international artists.
Opening Hours
Tuesday - Sunday : 10:00 AM - 8:00 PM
Go to Website
Things You Can Do
🎨 Explore contemporary art exhibitions
🖌️ Discover emerging artists
📸 Enjoy the architecture & photo spots
🎭 Join cultural events & talks
🧑🎓 Observe workshops or student exhibitions
🗓️ Check pop-up exhibitions
How you can go
My saved activities
Lumpini park
Free Aerobics Classes
Opening Hours : 5:00 - 7:00
8 mins away
Lumpini park
Free Aerobics Classes
Opening Hours : 5:00 - 7:00
8 mins away
View
Delete
Bangkok Art and Cultu....
Culture events, talks and creative activities are held.
Opening Hours : 5:00 - 7:00
8 mins away
MBK Center
Free Muay Thai Fight Night
Opening Hours : 18:00 – 20:00
8 mins away
Wat Mahatha
Free Meditation Sessions
Opening Hours : 18:00 – 20:00
8 mins away
My Mood History
February
2026
02
Mo
Tu
We
Th
Fr
Sa
Su
5
6
7
13
14
15
8
16
17
18
19
20
21
22
9
23
24
25
26
27
28
1
10
2
3
4
5
6
7
8
0
20%
40%
60%
80%
100%
Average mood in February
Active
Chill
Happy
Party
Adventurous
Low Energy
25% more active than usual month. You felt chill most of the month.
Gen Z travelers experience decision fatigue
To understand the real experiences of Gen Z backpackers, we designed open-ended interview questions focusing on decision-making, budgeting, trust, and daily travel behaviors. This helped us gather authentic insights rather than assumptions.
After conducting interviews, we synthesized and organized qualitative data to identify recurring patterns, frustrations, and motivations. These findings became the foundation for all subsequent design decisions.
Secondary research confirmed that Gen Z travelers experience decision fatigue due to information overload, social comparison, and uncertainty. Travel is deeply connected to self-expression, emotional wellbeing, and authentic experiences.
The travel experience revealed a key gap
Mapping the backpacker journey across the pre-travel, during-travel, and post-travel phases helped us understand how travelers interact with different touchpoints throughout their journey.
This analysis revealed a clear gap during the travel stage, where backpackers often feel overwhelmed by too many recommendations and spend more time searching than exploring. By identifying this high-friction moment, we uncovered an opportunity to help travelers discover activities based on their mood and make confident decisions with less planning stress.
TikTok
TikTok
Guide Books
Word of Mouths
Words of Mouth
Words of Mouth
Guide Books
Websites
Chatgpt
Chatgpt
Google Map
HostelWorlds.com
12Go
Booking.com
Trip.com
Agoda
Words of mouth
Paid Ads
Family
Friends
Paid Ads
Paid Ads
Travel Insurances
Guide book
Guide book
Guide book
Visa
Visa
Back pack
Physical Notes
TikTok
TikTok
TikTok
Photos
Photos
What’s app
Chatgpt
Words of mouse
Words of mouth
Family
Family
Friends
Friends
Physical Notes
TikTok
TikTok
TikTok
GuideBook
Gallery
What’s app
Chatgpt
Words of mouse
Family
Family
Friends
Friends
Physical Notes
Departing
TikTok
TikTok
Guide Books
Word of Mouths
Words of Mouth
Words of Mouth
Guide Books
Websites
Chatgpt
Chatgpt
Google Map
HostelWorlds.com
12Go
Booking.com
Trip.com
Agoda
Paid Ads
Family
Friends
Paid Ads
Guide book
Guide book
Visa
Physical Notes
TikTok
TikTok
What’s app
What’s app
Chatgpt
Chatgpt
Google Map
Words of Mouth
Google Map
Google Map
Get-your-guide
Guide-Book
GoogleTranslate
Guide Book
Websites
Nomadtable
Grab
Grab
GoogleTranslate
GoogleTranslate
Bolt
Bolt
Paid Ads
Visa
Physical Notes
Sign board
Sign board
Money exchange
Hostel stuff
Hostel stuff
Sim card
Locals
Locals
Tourists
Tourists
Other backpackers
Other backpackers
Other backpackers
During-Journey
TikTok
TikTok
What’s app
What’s app
Chatgpt
Chatgpt
Google Map
Words of Mouth
Google Map
Google Map
Get-your-guide
Guide-Book
GoogleTranslate
Guide Book
Websites
Nomadtable
Grab
Grab
GoogleTranslate
GoogleTranslate
Bolt
Bolt
Paid Ads
Visa
Physical Notes
Sign board
Sign board
Money exchange
Hostel stuff
Hostel stuff
Sim card
Locals
Locals
Tourists
Tourists
Other backpackers
Other backpackers
Other backpackers
During-Journey
Back Packers
Gen Z
Existing tools fail to address decision fatigue
While existing platforms provide inspiration, reviews, or trip planning, none focused on reducing decision fatigue through mood-based recommendations. This gap became a key opportunity for differentiation.
Backpackers rely on multiple fragmented tools
Market research revealed that Gen Z backpackers rely on multiple fragmented tools throughout their journey. This highlighted an opportunity to simplify travel decision-making within a single experience.
Personas transformed raw research into relatable user archetypes, helping the team empathize with backpackers’ goals, frustrations, and behaviors throughout the design process.
“I came here to see the world, but I’m spending all my time looking at my screen.”
Decision-Fatigued Daniel (Primary Persona)
PAIN POINT
WORKAROUND
Too many travel apps show long lists and maps, making decisions stressful
Free activities are hard to identify among paid options
Social media information feels untrustworthy or outdated.
Planning every step drains energy and reduces enjoyment
Scrolls through maps and blogs until something feels right.
Saves many places but visits only one or two.
Asks friends for advice or follows random recommendations
Chooses nearby options by convenience, not interest
“I saved so many places online... but now I don’t know where to go”.
PAIN POINT
WORKAROUND
Social media flood her with recommendations, making
it hard to choose.
Most content feels staged or optimized for likes.
Saving, comparing and planning from social media drains enjoyment.
Too many recommendations lead to decision fatigue.
Asks experienced backpackers or follows nearby crowds.
Checks comments or searches for “real” opinions
She postpones decisions or repeats same areas.
She scrolls until tired and chooses what feels familiar.
Lazy Larry
Social-Media-Overloaded Sophia
“I don’t want to plan—just tell me something free I can do right now.”
PAIN POINT
WORKAROUND
Planning feels like work after a long travel day.
Too many choices drain his energy.
Most travel apps take too many steps to show useful results.
Paid activities dominate recommendations, making
him hesitant.
Avoids planning and hopes something nearby looks interesting.
Repeats familiar or nearby activities instead of exploring.
Opens an app briefly, then closes it if results aren’t
instant.
Skips activities to avoid spending money.
How might we help Decision-Fatigued Daniel?
Research revealed that Daniel spends more time searching for things to do than actually experiencing the city. With countless travel apps, recommendations, and online resources competing for his attention, making even simple decisions can feel overwhelming. To address this challenge, I designed Moodi, a mood-based travel companion for Gen Z backpackers. By reducing choice overload and simplifying travel decisions, Moodi helps backpackers spend less time planning and more time exploring.
Mood Filter
Active
Chill
Happy
Adventurous
Party
Low Energy
Save
Onboarding
Home Page
About the place and mood history
get alert and saved activities
Daniel, a new user, can "Get Started" without creating an account. He only needs to swipe right after reading the information on the onboarding screens.
The main homepage displays six mood options, each represented by a unique shape and color that reflects Daniel's mood: Active, Chill, Happy, Adventurous, Party, and Low Energy.
Based on Daniel's mood, the app recommends free places to visit. He can swipe right to choose a place or swipe up to view details such as About This Place, Opening Hours, Things to Do, and Google Maps. The app also tracks his selected moods and shows weekly or monthly mood trends.
Here's a shorter and more natural version:
If Daniel leaves the app without changing his mood and later comes near a place that matches it, the app sends a notification recommending that place. If he cannot visit immediately, he can save it for later. Saved places can be viewed and filtered on the Saved page.
How might decision fatigue Daniel choose a place that matches his current mood?
User flows helped visualize how travelers would move through the product, ensuring that key tasks could be completed with minimal effort and cognitive load.
Mapping key user journeys
The sitemap established a clear information architecture, organizing features and content into a structure that supports quick exploration and easy navigation.
Building a clear information architecture
Designing the visual language
Key Learnings
Through ecosystem analysis, competitor research, and interviews with 19 Gen Z backpackers, we found that travelers are overwhelmed by fragmented travel information and often experience decision fatigue, especially when making spontaneous decisions during their trips. They rely on multiple platforms but still struggle to find trustworthy, relevant, and budget-friendly recommendations. We also learned that Gen Z travelers value experiences that support their well-being and prefer free activities. Competitor analysis showed a gap in mood-based recommendations, inspiring us to reimagine Lonely Planet as a trusted companion that helps backpackers make quick, confident decisions based on their mood, time, and location.
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©2026 Khin Myo Khant.
Hello! I'm Astri. I create intuitive and user-friendly digital experiences that solve real problems. Curious, always learning, and eager to grow through new challenges.